What is AdMob? A Guide to Google's Mobile Advertising Network

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What is AdMob?

AdMob is Google's mobile advertising network. It enables developers to monetize their apps by delivering ad campaigns to AdMob users. AdMob is the largest mobile advertising network in the world, with over 300,000 apps and 200,000 publishers and media partners, generating more than $1 billion in ad spend per month. This figure is expected to grow to $5 billion by 2012, with about 65% of revenue generated by mobile advertising, up from 45% in 2009. AdMob's primary business is selling the AdMob advertising inventory to mobile applications and ad networks in the app stores. Developers, publishers, and networks can sign up to sell ads within the AdMob network and AdMob takes a 30% cut of the revenues. In addition, AdMob generates revenues by serving content to users on its website.

Why AdMob?

One of the main reason why AdMob is the #1 mobile advertising network is that they offer AdWords in one page with limited clicks. Here you can search for offers and see ads related to your search. Most of the offers are deals in ads. You can put offers as a special banner in your website and people can click on the ad and choose to click on it or ignore. You get paid if people choose to click on your ads. And AdMob is the leader in shopping ads in this market. AdMob is owned by Google Inc. The screenshot is taken from AdMob homepage. SEO SEOs have to deal with many ad formats like banner ads, video, scroll ads and even regular text ads on the page. What do you do with all the ad formats, because the ads do not look good in text on the page?

How Does It Work?

Over the past few years, mobile advertising has taken the world by storm. Companies all over the globe are looking for new ways to monetize their products and services. Luckily, Google has released a new revenue-generating platform named AdMob, which is a mobile advertising network. This is how it works: The platforms offers a wide range of options for publishers to monetize their websites. Advertisers can buy ad space on a mobile site or a mobile app. These ad spots are a great way to reach the local mobile audience that is interested in specific product categories. The demand for ad space is high as millions of local mobile users want to buy products from nearby businesses. AdMob has a reach of 120 million mobile users around the world. What is AdMob?

AdMob for Developers

AdMob allows developers to create and run advertising campaigns across the device and browser space by using just one set of technology. With just a few lines of code, you can start earning revenue from your app with a simple pay-per-install ad, click to call and other opportunities. The revenue earned is paid directly to the developer, with Google taking a percentage and also pays the developer a percentage of the ad impressions served through their system. The real beauty of AdMob for Developers is that all the relevant performance metrics are logged directly in your system. Developers can see exactly what is happening with their campaigns, which is very powerful.

Conclusion

In this article we examined one of Google's most interesting products: AdMob. It is a fully functional advertising network that allows any app developer to get paid from the advertisements shown on the various online websites and mobile applications. AdMob offers two basic and distinct services to its developers: advertising and attribution. The advertising network itself is quite simple: it allows developers to bid for the display of ads that appear in the Android Market, on the websites of advertisers, and in third party applications. This results in placing ads in the most appropriate locations for the user, and in fact to move them to a very specific position on a website. The other service, attribution, is more complex and depends on the strength of the app.